After acquiring Hawk-Eye and Beyond Sports, Sony built one leadership culture across three organisations. Now into our fourth year of leadership development.

After acquiring Hawk-Eye and Beyond Sports, Sony built one leadership culture across three organisations. Now into our fourth year of leadership development.

Indrusty

Sports Technology

Year Founded

2001

Headquaters

Basingstoke, UK

Employess

1,000+

Results

The Numbers That Matter

Leaders developed

120

Years delivered

4

NPS

78

Leadership capability growth

74%

Strategic projects approved

10

Overall Rating

9.6/10

Challenge

  • Three organisations, one vision — After acquiring Hawk-Eye and Beyond Sports, Sony needed to unify different cultures and leadership styles.
  • Two levels of leader — Both emerging managers and senior managers needed development.
  • Spread across Europe — Leaders worked across countries and businesses.
  • A new strategy — Leadership had to reflect Sony's evolving strategy for sports technology.

Solution

  • Strategic discovery — Interviews with executives, directors and middle managers so every programme addressed real business needs.
  • Two tailored journeys — Mid-level managers: self-awareness, feedback, resilience and change agility. Senior leaders: EQ, high-performing teams, strategy and psychological safety.
  • Lab methodology provided real application — Live application sessions, integration sessions, mentoring and Sony-focused business cases.
  • Executive presentations — Senior cohorts presented strategic proposals to Sony's leadership.

Outcome

  • A common leadership culture — High-potential leaders from three acquired organisations now share one leadership language.
  • Business proposals actioned — Sony's executive team actioned proposals from the strategic projects.
  • Renewed every year — Sony has run new cohorts every year since 2023.
  • Highly rated — 9.6/10 overall rating.
FAQ

Straight answers to the questions we hear most before a Lab begins.

01
How fast can a Lab actually launch?

A Lab can typically launch within three weeks of the first conversation, depending on availability and the scope of Discovery.

02
Do you customise the Labs?

Yes. The core capability remains consistent, but the scenarios, language, discussion and Mission are adapted to your organisation.

03
What does "applied in role" mean?

Participants use the capability on a live workplace challenge between sessions. They return with evidence, questions and insight from what happened.

04
How do you measure whether it worked?

We combine baseline and follow-up capability assessments, Mission completion, participant and facilitator insight and evidence of behaviour change.

05
What's the commitment for one Lab?

One Lab and no long-term commitment. Once impact is proven, we can connect it to a broader series or curriculum.

06
How much does a lab cost?

Investment starts at £475 per participant per Lab.