Privacy Policy

Last updated: 27 October 2026

This policy explains how Affinity Space Ltd ("Affinity Space", "we", "us") collects and uses personal data when you visit affinityspace.io, contact us, book a call or download our resources. We are committed to handling your data fairly, securely and in line with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018 and, where it applies, the EU GDPR.

Who we are

Affinity Space Ltd is the data controller for the personal data described in this policy.

     
• Address: 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom
     
• Company number: [company number]
     
• ICO registration number: [ICO number]
     
• Email: hello@affinityspace.io
   

What data we collect

Data you give us

     
• Contact details such as your name, email address, company, job title and phone number when you fill in a form, book a call or email us.
     
• The content of your messages and any information you share about your organisation and its development needs.
     
• Your email address and company details when you request a downloadable resource or sign up for updates.
   

Data collected automatically

     
• Technical data such as your IP address, browser type, device, operating system and approximate location.
     
• Usage data such as the pages you visit, how long you stay, the links you click and how you arrived at our website.
     
• Cookie data. See our Cookie Policy for details.
   

We do not knowingly collect special category data through this website, and we ask that you do not send it to us.

How we use your data and our lawful basis

     
• Responding to enquiries and booking calls. Lawful basis: steps taken at your request before entering into a contract, or our legitimate interest in responding to business enquiries.
     
• Delivering our programmes and services. Lawful basis: performance of a contract with you or your organisation.
     
• Sending resources you request. Lawful basis: your consent or our legitimate interest in providing the content you asked for.
     
• Marketing emails about our Labs, events and insights. Lawful basis: your consent, or for existing business contacts our legitimate interest. You can unsubscribe at any time.
     
• Analytics and website improvement. Lawful basis: your consent, given through our cookie banner.
     
• Legal, accounting and security purposes. Lawful basis: legal obligation and our legitimate interest in protecting our business.
   

Who we share your data with

We never sell your personal data. We share it only with trusted providers who help us run our business and who process it on our instructions:

     
• Webflow, which hosts our website and receives form submissions.
     
• Google (Google Analytics, Google Tag Manager and Google Ads), which helps us understand website traffic and measure our campaigns.
     
• Microsoft Clarity, which shows us how visitors use our pages through heatmaps and anonymised session recordings.
     
• Calendly, which we use to schedule calls.
     
• Our email, CRM and file storage providers.
     
• Professional advisers such as accountants and lawyers, where necessary.
   

We may also disclose data where required by law or to protect our rights.

International transfers

Some of our providers are based in, or store data in, the United States and other countries outside the UK. When this happens we rely on appropriate safeguards such as the UK Extension to the EU-US Data Privacy Framework, the UK International Data Transfer Agreement or the EU Standard Contractual Clauses with the UK Addendum.

How long we keep your data

     
• Enquiries and call bookings that do not lead to work: up to 2 years after our last contact.
     
• Client and contract records: up to 7 years after the end of the engagement, for legal and accounting reasons.
     
• Marketing contacts: until you unsubscribe or withdraw consent.
     
• Analytics data: up to 14 months.
   

Your rights

Under data protection law you have the right to:

     
• access the personal data we hold about you;
     
• ask us to correct inaccurate or incomplete data;
     
• ask us to delete your data;
     
• restrict or object to how we use your data, including for direct marketing;
     
• receive your data in a portable format;
     
• withdraw your consent at any time, without affecting earlier processing.
   

To exercise any of these rights, email hello@affinityspace.io. We will respond within one month. If you are unhappy with how we handle your data, you can complain to the Information Commissioner's Office at ico.org.uk. We would appreciate the chance to resolve your concern first.

Security

We use appropriate technical and organisational measures to protect your data, including encrypted connections, access controls and reputable providers. No method of transmission over the internet is completely secure, but we work to protect your information.

Children

Our website and services are intended for organisations and professionals. We do not knowingly collect data from children under 16.

Changes to this policy

We may update this policy from time to time. The latest version will always be on this page, with the date it was last updated.

Contact

Questions about this policy? Email us at hello@affinityspace.io or write to Affinity Space Ltd, 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom.

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