A four-year L&D partnership case study, 2023–2026, spanning four programs, 266 participant places and one recurring leadership foundation program that keeps coming back.

A four-year L&D partnership case study, 2023–2026, spanning four programs, 266 participant places and one recurring leadership foundation program that keeps coming back.

Indrusty

Aviation

Year Founded

1945

Headquaters

Montreal, Canada

Employess

1,000+

Results

The Numbers That Matter

Leaders Developed

266

Cohorts

14

Average NPS

67

Leadership capability growth

12.3%

Attendance over 4 years

87%

Learning Experience

4.56/5

Challenge

  • Changing needs — As people progressed, the capabilities they needed shifted from managing themselves to preparing for, and then taking on, leadership.
  • Values in practice — IATA's values (One IATA, Trusted, Inclusive, Innovative) had to show up in how managers actually led, not just on the wall.
  • A global workforce — Managers across regions and divisions needed a shared way of leading without losing local relevance.
  • More than one-off training — L&D needed development that could evolve alongside the organisation, not a single programme.

Solution

  • Built around IATA — Managing the IATA Way was aligned to IATA's internal learning framework and its four values from the first session.
  • Five practical Labs — Leading Self, Motivating the Team, Feedback that Works, Operational Management and Change Management.
  • Real challenges in the room — Managers brought their own scenarios, practised difficult conversations in role plays and worked with IATA's own feedback model.
  • Learning with peers — Cohorts mixed divisions and regions, with peer groups between sessions to apply and review what was learned.

Outcome

  • Harder conversations, handled — Managers described giving difficult feedback with more structure and confidence.
  • Safer teams — Participants reported building greater psychological safety and more intentional recognition.
  • One IATA, felt — Peer collaboration turned One IATA from a slogan into relationships across regions.
  • A partnership that grew — Manager Training returned in 2026 with further cohorts confirmed, after NPS rose again to +67.
FAQ

Straight answers to the questions we hear most before a Lab begins.

01
How fast can a Lab actually launch?

A Lab can typically launch within three weeks of the first conversation, depending on availability and the scope of Discovery.

02
Do you customise the Labs?

Yes. The core capability remains consistent, but the scenarios, language, discussion and Mission are adapted to your organisation.

03
What does "applied in role" mean?

Participants use the capability on a live workplace challenge between sessions. They return with evidence, questions and insight from what happened.

04
How do you measure whether it worked?

We combine baseline and follow-up capability assessments, Mission completion, participant and facilitator insight and evidence of behaviour change.

05
What's the commitment for one Lab?

One Lab and no long-term commitment. Once impact is proven, we can connect it to a broader series or curriculum.

06
How much does a lab cost?

Investment starts at £475 per participant per Lab.