Memac Ogilvy brought its senior leaders from nine markets together to build a leadership community, and a shared picture of the culture they wanted to create.
Memac Ogilvy brought its senior leaders from nine markets together to build a leadership community, and a shared picture of the culture they wanted to create.
Indrusty
Advertising & Marketing
Year Founded
1984
Headquaters
Dubai, UAE
Employess
500+
Results
The Numbers That Matter
Leaders developed
37
Markets
9
Cohorts
2
Lab ratings
9.1/10
Facilitator Rating
9.3/10
Culture Map relevance
85%
Challenge
- A dispersed senior team — Leaders were spread across nine markets, with few chances to meet as one leadership community.
- Develop leaders differently — Ogilvy wanted a modern, engaging programme its senior leaders would actually commit to.
- Trust and alignment — The brief focused on empathetic leadership, trust, self-awareness of leadership style and alignment.
- Culture to match strategy — The region needed its culture to support where the business was heading.
Solution
- Two linked cohorts — One for the Senior Leadership Team and one for senior managers, with line managers briefed from the start.
- Four themes — Leading self, leading people, leading business and leading change, over eight weeks.
- Insight into self and team — DISC profiling, an authentic-leadership self-assessment, team-balance analysis and 1:1 coaching.
- Culture change finale — The SLT's final session used a culture assessment to map the culture today against the culture they wanted.
Outcome
- A leadership community — Leaders said meeting regularly for open, transparent discussion was a new and valued experience.
- A shared culture picture — The SLT's assessment showed a desired shift from control and efficiency towards trust, people development and innovation.
- Improvement projects — The programme fed regional improvement projects led by the operations team.
- Highly rated facilitation — Senior managers rated the facilitator 9.3 out of 10.
